Cover of Jenni Romaniuk, Bryon Sharp: How Brands Grow

Jenni Romaniuk, Bryon Sharp How Brands Grow

Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Price for Eshop: 1300 Kč (€ 52.0)

VAT 0% included

New

English

Expected delivery time 14-30 days

Book information

Oxford University Press

UK

2022

Revised

Hardcover

239

Heavy

312520

978-0-19-033002-6

0-19-033002-3

Annotation

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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