How Brands Grow
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Price for Eshop: 1300 Kč (€ 52.0)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
Oxford University Press
UK
2022
Revised
Hardcover
239
Heavy
312520
978-0-19-033002-6
0-19-033002-3
Annotation
This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.
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