Cover of Dan Heath, Chip Heath: Switch

Dan Heath, Chip Heath Switch

How to change things when change is hard

Price for Eshop: 320 Kč (€ 12.8)

VAT 0% included

New

English

Expected delivery time 14-30 days

Book information

Cornerstone

2011

Paperback

320

Standard

304050

978-1-84794-032-2

1-84794-032-3

Popular psychology

Annotation

We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? The authors argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.

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