You're About to Make a Terrible Mistake!
How Biases Distort Decision-Making and What You Can Do to Fight Them
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English
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Book information
Swift Press
UK
2020
Oversized Paperback
336
Heavy
303423
978-1-80075-000-5
1-80075-000-5
Behavioural economics
Annotation
A lively, research-based tour of nine commondecision-making traps - and practical tools for avoiding them - from aprofessor of strategic thinking We make decisions all the time. It's so naturalthat we hardly stop to think about it. Yet even the smartest and mostexperienced among us make frequent and predictable errors. So, what makes agood decision? Should we trust our intuitions, and if so, when? How can weavoid being tripped up by cognitive biases when we are not even aware ofthem?You're About to Make a Terrible Mistake!offers clear and practical advice that distils the latest developments inbehavioural economics and cognitive psychology into actionable tools for makingclever, effective decisions in business and beyond.
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