Josh Sims, Mitch Greenblatt Retro Watches

Annotation

Retro Watches is a popular, accessible collector's guide for those who want to make a statement with the watch they wear, but who want to choose a timepiece that is very different from the 'classic' and very mainstream watches by the major Swiss brands. This trendsetting audience of metropolitan millennials are looking to stand out and make a mark through the watch they wear - with accurate time being provided by a smartphone, the watch they wear can be more than just purely functional. Not interested in the ostentatiously high priced, 'blingy', nor even the obvious choices of 'iconic' design pieces, this audience are looking for those individualist pieces that very few have seen - and even fewer own. Tapping into this new collecting trend, Retro Watches brings together the most intriguing, visually striking and 'out-there' watch designs from little-known but influential watch brands, along with overlooked but brilliant pieces from the major players. One hundred watch models are featured, specially photographed for the project and accompanied by accessible, informative texts discussing the watch's design, intriguing features rarity and value. Additional break-out spreads dive into the cultural and fashion history of watch design and the many innovations from the 60s, 70s and 80s. Perfectly packaged and accessibly presented, this is the popular collector's guide for the watch fan who wants to stand out from the crowd.