Blockbusters
Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Price for Eshop: 480 Kč (€ 19.2)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
Faber & Faber
UK
2014
Main
Paperback
320
Standard
302909
978-0-571-30922-1
0-571-30922-4
Media, information & communication industries
Annotation
What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.
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