Film Marketing into the Twenty-First Century
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New
English
Expected delivery time 14-30 days
Book information
British Film Institute
2015
Paperback
288
Standard
281813
978-1-84457-838-2
1-84457-838-0
Sales & marketing
Annotation
This diverse collection draws on insights from renowned film academics and leading industry professionals to provide a comprehensive overview of film marketing in multiple global contexts. Straddling practical and theoretical considerations, the book explores modern film marketing, its evolution, and the key issues at stake in a global era.
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