Cover of Eric Yaverbaum, Robert W. Bly, Ilise Benun: Public Relations For Dummies

Eric Yaverbaum, Robert W. Bly, Ilise Benun Public Relations For Dummies

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New

English

Expected delivery time 14-30 days

Book information

John Wiley and Sons Ltd

USA

2006

2 Rev ed

Paperback

384

Heavy

279749

978-0-471-77272-9

0-471-77272-0

Annotation

This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.

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