Made to Stick
Why Some Ideas Take Hold and Others Come Unstuck
Price for Eshop: 312 Kč (€ 12.5)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
Cornerstone
2008
Paperback
336
Standard
279380
978-0-09-950569-3
0-09-950569-X
popular psychology
Annotation
Including case histories and anecdotes, this book shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
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