Marketing Communications
Brands, Experiences and Participation
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New
English
Expected delivery time 14-30 days
Book information
Pearson Education Limited
UK
2013
6 Rev ed
Paperback
864
Heavy
275190
978-0-273-77054-1
0-273-77054-3
Annotation
In addition to an extensive theoretical foundation, the sixth edition of Marketing Communications provides readers with a strongly applied perspective of this rapidly changing and fascinating discipline. Using case studies and examples of brands from around the world, plus invaluable support from the Institute of Practitioners in Advertising, this book provides a unique blend of the theory and practice of brand communications. Chris Fill's book continues to be the definitive text for undergraduate and postgraduate students in marketing, business studies and other marketing-related programmes. It is also recognised as an invaluable complement for professional students, including those studying with the Chartered Institute of Marketing.
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