The Long Tail
How Endless Choice is Creating Unlimited Demand
Price for Eshop: 315 Kč (€ 12.6)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
Cornerstone
UK
2009
Paperback
288
Standard
261668
978-1-84794-036-0
1-84794-036-6
Annotation
What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.
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