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The Number One Strategy of High-performance Brands
Price for Eshop: 588 Kč (€ 23.5)
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New
English
Expected delivery time 14-30 days
Book information
Pearson Education (US)
USA
2006
Paperback
192
Standard
260529
978-0-321-42677-2
0-321-42677-0
Annotation
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.
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