Cover of Marty Neumeier: Zag

Marty Neumeier Zag

The Number One Strategy of High-performance Brands

Price for Eshop: 588 Kč (€ 23.5)

VAT 0% included

New

English

Expected delivery time 14-30 days

Book information

Pearson Education (US)

USA

2006

Paperback

192

Standard

260529

978-0-321-42677-2

0-321-42677-0

Annotation

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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