Cover of Marty Neumeier: Marty Neumeier's Innovation Workshop

Marty Neumeier Marty Neumeier's Innovation Workshop

Brand Strategy + Design Thinking = Transformation

Price for Eshop: 980 Kč (€ 39.2)

VAT 0% included

New

English

Expected delivery time 14-30 days

Book information

Pearson P T R

USA

2009

1 DVD

Hardcover

Light

260527

978-0-321-63693-5

0-321-63693-7

Annotation

BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.

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