Marty Neumeier's Innovation Workshop
Brand Strategy + Design Thinking = Transformation
Price for Eshop: 980 Kč (€ 39.2)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
Pearson P T R
USA
2009
1 DVD
Hardcover
Light
260527
978-0-321-63693-5
0-321-63693-7
Annotation
BRAND STRATEGY + DESIGN THINKING = NONSTOP INNOVATION In this DVD video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books--THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY--to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation.
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