Groundswell
Winning in a World Transformed by Social Technologies
Price for Eshop: 518 Kč (€ 20.7)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
Perseus Distribution Services
USA
2011
Paperback
304
Standard
244730
978-1-4221-6198-2
1-4221-6198-6
Annotation
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In "Groundswell", Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of "Groundswell", featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: Evaluate new social technologies as they emerge; Determine how different groups of consumers are participating in social technology arenas; Apply a four-step process for formulating your future strategy; and, Build social technologies into your business. "Groundswell" is required reading for executives seeking to protect and strengthen their company's public image.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.
Write new comment