Corporate Social Responsibility
Doing The Most Good For Your Company And Your Cause
Price for Eshop: 799 Kč (€ 32.0)
VAT 0% included
New
English
Expected delivery time 14-30 days
Book information
John Wiley & Sons Inc
USA
2004
Hardcover
307
Standard
236100
978-0-471-47611-5
0-471-47611-0
Social responsibility of business.
Annotation
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Ask question
You can ask us about this book and we'll send an answer to your e-mail.
Write new comment