Cover of Philip Kotler, Nancy Lee: Corporate Social Responsibility

Philip Kotler, Nancy Lee Corporate Social Responsibility

Doing The Most Good For Your Company And Your Cause

Price for Eshop: 799 Kč (€ 32.0)

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New

English

Expected delivery time 14-30 days

Book information

John Wiley & Sons Inc

USA

2004

Hardcover

307

Standard

236100

978-0-471-47611-5

0-471-47611-0

Social responsibility of business.

Annotation

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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