Cover of Al Ries, Jack Trout: Positioning

Al Ries, Jack Trout Positioning

The Battle For Your Mind

Price for Eshop: 263 Kč (€ 10.5)

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New

English

Expected delivery time 14-30 days

Book information

Mcgraw-Hill Education - Europe

UK

2001

2

Paperback

213

Standard

234511

978-0-07-137358-6

0-07-137358-6

business strategy

Annotation

Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.

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