Positioning
The Battle For Your Mind
Price for Eshop: 263 Kč (€ 10.5)
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New
English
Expected delivery time 14-30 days
Book information
Mcgraw-Hill Education - Europe
UK
2001
2
Paperback
213
Standard
234511
978-0-07-137358-6
0-07-137358-6
business strategy
Annotation
Describes an approach to creating a "position" in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
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