Marketing Warfare
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English
Expected delivery time 14-30 days
Book information
McGraw-Hill
USA
1997
Paperback
216
Standard
234258
978-0-07-052726-3
0-07-052726-1
Marketing.
Annotation
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates.
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