The Origin Of Brands
How Product Evolution Creates Endless Possibilities For New Brands
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English
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U Lužického semináře 10, Malá Strana
Book information
Harpercollins
USA
2005
Reprint
Paperback
308
Standard
229846
978-0-06-057015-6
0-06-057015-6
Brand name products.
Annotation
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of The 22 Immutable Laws of Branding.
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