Principles and Practice of Marketing
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New
English
Expected delivery time 14-30 days
Book information
McGraw Hill Higher Education
USA
2006
5
Paperback
976
Standard
227917
978-0-07-711415-2
0-07-711415-9
Annotation
"Principles & Practice of Marketing, 5th edition" is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.
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