Social Marketing
Influencing Behaviors For Good
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New
English
Expected delivery time 14-30 days
Book information
Sage Publications Inc
USA
2008
3 Rev Ed
Paperback
456
Heavy
227889
978-1-4129-5647-5
1-4129-5647-1
sales & marketing
Annotation
Examining how social marketing can be used as a strategy for changing behaviour, this work highlights successful social change campaigns that have been launched by governments, by a combination of governments and citizens, and by citizens themselves.
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