Cover of Phil Harris: Penguin Dictionary Of Marketing

Phil Harris Penguin Dictionary Of Marketing

Price: 455 Kč
Price for Eshop: 364 Kč (€ 14.6)

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English

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Book information

Penguin Books Ltd

UK

2009

Paperback

304

Standard

227622

978-0-14-051518-3

0-14-051518-6

encyclopaedias & reference works

Annotation

A dictionary of marketing offering sections of international terms. It covers various topics, from direct marketing to slogans, political marketing to corporate affairs. It is suitable for A-level and undergraduate students, and those with an interest in this discipline.

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