Cover of John Battelle: The Search

John Battelle The Search

How Google And Its Rivals Revwrote the Rules of Business And Transformed Our Culture

Price for Eshop: 338 Kč (€ 13.5)

VAT 0% included

New

English

Expected delivery time 14-30 days

Book information

Penguin USA

USA

2006

Reprint

Paperback

329

Standard

218934

978-1-59184-141-8

1-59184-141-0

Internet industry; United States.

Annotation

Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing. The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing.

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