Cover of Frederick E. Webster: Industrial Marketing Strategy

Frederick E. Webster Industrial Marketing Strategy

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English

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Book information

John Wiley & Sons

USA

1995

Oversized Paperback

365

Heavy

208907

978-0-471-11989-0

0-471-11989-X

Annotation

Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.

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