Industrial Marketing Strategy
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English
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Berlín-Friedrichshain, dodací doba +7 dní
Book information
John Wiley & Sons
USA
1995
Oversized Paperback
365
Heavy
208907
978-0-471-11989-0
0-471-11989-X
Annotation
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing communications.
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