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E-Books - Sales & marketing

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Szenen-Marketing und Produkt-Positionierung

Ein Ansatz zur Zielgruppenfragmentierung

Price for Eshop: 997 Kč (€ 39.9)

Format: E-Book, Publisher: Deutscher Universitatsverlag

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Wirkung integrierter Kommunikation

Ein verhaltenswissenschaftlicher Ansatz fur die Werbung

Price for Eshop: 957 Kč (€ 38.3)

Format: E-Book, Publisher: Deutscher Universitatsverlag

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Neuronale Netze und Fuzzy-Logik in der Neuprodukt-Erfolgsfaktorenforschung

Price for Eshop: 997 Kč (€ 39.9)

Format: E-Book, Publisher: Deutscher Universitatsverlag

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Stammkunden-Management

Strategien zur Kundenbindung und Umsatzsteigerung

Price for Eshop: 957 Kč (€ 38.3)

Format: E-Book, Publisher: Gabler Verlag

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Sozial orientiertes Konsumentenverhalten im Lebensmittelhandel

Ein Vergleich junger Deutscher mit gleichaltrigen Deutschturken

Price for Eshop: 1267 Kč (€ 50.7)

Format: E-Book, Publisher: Gabler Verlag

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Marketisation of Higher Education and the Student as Consumer

Price for Eshop: 2611 Kč (€ 104.4)

Format: E-Book, Publisher: Taylor and Francis

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Superbranding

Price for Eshop: 320 Kč (€ 12.8)

Format: E-Book, Publisher: Blackstone Publishing

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Consumer-Citizens of China

The Role of Foreign Brands in the Imagined Future China

Price for Eshop: 2448 Kč (€ 97.9)

Format: E-Book, Publisher: Taylor and Francis

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Interne Kunden-Lieferanten-Beziehungen

Price for Eshop: 997 Kč (€ 39.9)

Format: E-Book, Publisher: Deutscher Universitatsverlag

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Internationales vertikales Marketing

Eine explorative Erfassung und Evaluation des strategischen Verhaltens der Markenartikelindustrie gegenuber internationalen Handelskunden

Price for Eshop: 997 Kč (€ 39.9)

Format: E-Book, Publisher: Deutscher Universitatsverlag

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