E-Books - Sales & marketing

Re-Modeling the Brand Purchase Funnel

Conceptualization and Empirical Application

Price for Eshop: 2239 Kč (€ 89.6)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

Availability: E-book delivered electronically online

Akzeptanz von Chatbots im Consumer-Marketing

Erfolgsfaktoren zwischen Konsumenten und kunstlicher Intelligenz

Price for Eshop: 1239 Kč (€ 49.6)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

Availability: E-book delivered electronically online

Verhaltenswirksame Bildmotive in der Werbung

Theoretische Grundlagen - praktische Anwendung

Price for Eshop: 997 Kč (€ 39.9)

Format: E-Book, Publisher: Physica-Verlag HD

Availability: E-book delivered electronically online

Erfolgssicherung von Marken durch Authentizitat

Die Bedeutung von Authentizitat zur Erklarung von Ruckwirkungseffekten bei Markentransfers

Price for Eshop: 1239 Kč (€ 49.6)

Format: E-Book, Publisher: Springer Fachmedien Wiesbaden

Availability: E-book delivered electronically online

Narrative Brand Planning

Wie Marken zu echten Helden werden

Price for Eshop: 1126 Kč (€ 45.0)

Format: E-Book, Publisher: Springer Berlin Heidelberg

Availability: E-book delivered electronically online

Marketing in the Round

How to Develop an Integrated Marketing Campaign in the Digital Era

Price for Eshop: 278 Kč (€ 11.1)

Format: E-Book, Publisher: Pearson Education

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Segmentation in Social Marketing

Process, Methods and Application

Price for Eshop: 3365 Kč (€ 134.6)

Format: E-Book, Publisher: Springer Nature Singapore

Availability: E-book delivered electronically online

Opening Playbook: A Professional's Guide to Building Relationships that Grow Revenue

Price for Eshop: 806 Kč (€ 32.2)

Format: E-Book, Publisher: McGraw Hill LLC

Availability: E-book delivered electronically online

TOUCH

Price for Eshop: 422 Kč (€ 16.9)

Format: E-Book, Publisher: Marshall Cavendish International

Availability: E-book delivered electronically online