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Showing books 101-110 from 1264

E-Books - Advertising

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Arthur Asa Berger

Dictionary of Advertising and Marketing Concepts

Price for Eshop: 1240 Kč (€ 49.6)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

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Arthur Asa Berger

Ads, Fads, and Consumer Culture

Advertising's Impact on American Character and Society

Price for Eshop: 1142 Kč (€ 45.7)

Format: E-Book, Publisher: Rowman & Littlefield Publishers

Availability: E-book delivered electronically online

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Joeri Van Den Bergh, Mattias Behrer

How Cool Brands Stay Hot

Branding to Generations Y and Z

Price for Eshop: 880 Kč (€ 35.2)

Format: E-Book, Publisher: Kogan Page

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Jody Berland

Virtual Menageries

Animals as Mediators in Network Cultures

Price for Eshop: 2240 Kč (€ 89.6)

Format: E-Book, Publisher: The MIT Press

Availability: E-book delivered electronically online

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Margo Berman

Copywriter's Toolkit

Price for Eshop: 1012 Kč (€ 40.5)

Format: E-Book, Publisher: Wiley

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Margo Berman

Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

Price for Eshop: 1566 Kč (€ 62.6)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

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Margo Berman

Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

Price for Eshop: 1566 Kč (€ 62.6)

Format: E-Book, Publisher: Taylor and Francis

Availability: E-book delivered electronically online

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Margo Berman

Copywriter's Toolkit

Price for Eshop: 1012 Kč (€ 40.5)

Format: E-Book, Publisher: Wiley

Availability: E-book delivered electronically online

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Margo Berman

Street-Smart Advertising

How to Win the Battle of the Buzz

Price for Eshop: 576 Kč (€ 23.0)

Format: E-Book, Publisher: Rowman & Littlefield Publishers

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M. Beverland

Building Brand Authenticity

7 Habits of Iconic Brands

Price for Eshop: 912 Kč (€ 36.5)

Format: E-Book, Publisher: Palgrave Macmillan UK

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